Our story

Davines, 40 years of sustainable beauty

The future of a company like ours is already written in its past, which is why we wish to celebrate the milestones that have contributed to the growth of the Group together with our Community, which is growing, but remains firmly loyal to the values of when it was born.

On 14 March 1983, Gianni Bollati and his wife Silvana started a licensed hair product manufacturing business in Parma. Silvana handled the formulas: she prepared both food and chemical recipes, while Gianni traveled around Italy in a FIAT 238 van to sell goods to wholesalers. The basement was no longer sufficient and one day, in late 1984, Gianni decided to take the first big step: purchasing a warehouse. The family thus began to structure its operations and hired its first employees in 1987. The company was named Davines after their children, Davide and Stefania.

1992-98

Our brands

The birth of our brands and the arrival of Davide and Stefania

Following his master’s degree in Cosmetology in the United States, Davide was the first to take Davines’ development in a new direction in 1992, re-establishing the research laboratory, focusing efforts on international markets and consciously introducing full Davines-branded lines. 1996 also saw the launch of the [ comfort zone ] brand, which is active in the skincare sector and is now widespread in more than 10,000 beauty centers and 5,000 spas worldwide.

In 1998, Stefania also joined the company, immediately after graduation, and once she completed her law studies, she began to handle both the many trademarks and patents filed and the management of people, the Bollati family’s most valuable asset.

Hero Products

Oil non Oil

The company launched products both under its own brand – the first was Oil non Oil, a natural organic formula enriched with proteins for protective and restructuring action – and for third parties. The creation of customized formulas for various clients fostered the emergence of a special relationship with the professional world, which was always central to the founders’ approach and remains one of the company’s strengths today.

Sustainability

In Davines Group's DNA

"How can you have beauty without sustainability?"

Davide Bollati

The Davines Group’s strategic focus is on sustainability, a common thread which, since Gianni and Silvana’s early days, has guided the work and choices of the family and Group. The Bollati family’s desire to improve the company, while respecting the environment, has resulted in the Group being among the first in the industry to introduce products that combine the most sustainable formulation with professional performance.

B Corp and Ethical Charter

In 2004, the company decided to enlist professional management and appointed Paolo Braguzzi, an experienced professional in the haircare sector, to lead the group. In the same year the Group opens its first subsidiary in New York. This marked the beginning of a journey of awareness and attention to value-based issues that led to the creation of, among others, the Ethical Charter.

In recent years, the Davines Group has further accelerated its development: in 2016 it became a B Corp, i.e., it joined the group of companies that are committed to certain standards and operate in a way that optimizes their positive impact on employees, the communities in which they do business, and the environment. The Group also actively promotes the achievement of this result by other companies, suppliers and partners.

In 2019, the Italian branch in Parma and the US branch in New York changed their articles of association to Benefit Corporation.

A 40-year committment

The Davines Group today

Today, the Davines Group employs about 1000 people of many nationalities at the Village in Parma and eight other branches, distributing its products in 90 countries around the world, with sales reaching 295 million euros in 2024, a tenfold increase from 20 years ago.