"Bello e Buono" is a three-year project dedicated to regenerative agriculture, with the aim of developing agricultural systems and practices that encourage the "regeneration" of soils, both environmentally and socially.

Through the "Beautiful and Good" program, Barilla and Davines will compare sustainable farming techniques with those of regenerative agriculture.

On a scientific level, the project aims to measure the impact of different agricultural practices on increasing soil organic matter, the primary indicator of its fertility, and biodiversity and wants to assess the impact of growing crops from different supply chains on the economy of a farm.

The agreement also emphasizes the strong synergy between the "regeneration" of the soil, through agricultural practices, and the "regeneration" of humans who benefit from both the cosmetic part and a healthier food diet. Finally, the goals of the project include spreading regenerative practices to the cultivation of crops typical to our area. The empowerment of farmers, the spread of a universal culture, and a unanimous consensus on practices to be adopted will be key elements for the process toward responsible land use and increased biodiversity to happen quickly.

10,000 sqm in which the Agronomic Research teams of the two companies have started experimenting with the rotational cultivation of cereals and plants destined for good food, such as soft wheat, durum wheat and chickpea, and for the production of essences used by the cosmetic industry, such as lemon balm, calendula and lavender. A practice, that of rotation, which consists of alternating crops year after year on the same land, following a precise pattern that allows different crops to take advantage of each other. The initiative aims to demonstrate how soil quality, structure and fertility, water management and biodiversity are affected and improved by the agricultural practices used.