We meet Davide Bollati and his unique philosophy toward business. We discover the new house of the company, the Davines Village, together with other characters of the film.

A group of Slow Food farmers, supported by Davines and driven by Cristina Pellizzari, are trying to save the ancient specie of Quercetano olive tree in Tuscany from urban encroachment

We meet Silvana and Gianni Bollati, founders of the company, and discover how a small home business became an international company with a profound sense of ethics.

Matthew Fairfax, an entrepreneur inthe hairdressing world, works to save youth whoare human trafficking survivors by giving them the opportunity to pursue a career in thebeauty industry.

Through the words of his sister Stefania, we begin to better understand the nature of Davide: "It is impossible to predict the direction of a butterfly's flight. Yet, it always manages to get where it wants to go. Davide is like a butterfly".

In the United States, salon owners Chelsey Pickthorn and Jocelyn Simone collaborate with indie music bands across the country to help them create their own look.

Back in Parma, Davines’ R&D lab works to develop a new super-sustainable product, A Single Shampoo. A labor of love for ex CEO Paolo Braguzzi, to raise the bar for eco-friendly shampoo, even if the project appearsto be a never-ending quest.

While Davide Bollati is leaving for a trip, we finally understand the deep nature of his soul.