The production site in Parma starts using electricity from renewable sources. We start monitoring and neutralizing the carbon emissions deriving from the life cycle of our most iconic products' packaging, the Essential Haircare line.

We measure and monitor all the emissions directly related to the Parma production site activities (Scope 1 and 2). 47% of our products (based on turnover) have carbon neutral packaging thanks to the neutralization of 100% of the generated carbon emissions.

We become a carbon neutral company: we measure, monitor, reduce, and neutralize all the emissions under our direct control (Scope 1 and 2). 100% of our products have carbon neutral packaging- We neutralize 100% of the emissions generated by our packaging life cycle.

Parma production site is now powered 100% by renewable energy thanks to the substitution of natural gas with biomethane. We launch our first carbon offset product: all the emissions generated in the life cycle of the product are neutralized except for the use phase (at home or in the salon).

The action plan implemented to monitor emissions has led the Group to report 100 percent of its carbon footprint, and to further reduce emissions, it has joined the Business Ambition for 1.5 campaign launched in 2019.

In 2022 the Group joined the Science Based Targets initiative, which offers companies science-based emission reduction targets to limit global warming to 1.5°C.